Privacy policy

1. Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is all data that can be used to identify you personally. Detailed information on data protection can be found in our privacy policy listed below this text.

 

Data Collection on this Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the "Information on the Responsible Party" section of this privacy policy.

 

How do we collect your data?

Your data is collected, on the one hand, when you provide it to us. This may, for example, be data you enter into a contact form.

Other data is collected automatically or with your consent when you visit the website by our IT systems. This primarily includes technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.

 

What do we use your data for?

Some of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior.

 

What rights do you have regarding your data?

You have the right to obtain information about the origin, recipient, and purpose of your stored personal data at any time and free of charge. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time with effect for the future. You also have the right, under certain circumstances, to request the restriction of the processing of your personal data.

Furthermore, you have the right to lodge a complaint with the responsible supervisory authority.

You can contact us at any time regarding this and other questions regarding data protection.

 

Analysis tools and third-party tools

When you visit this website, your browsing behavior may be statistically analyzed. This is primarily done using so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

 

2. Hosting

We host the content of our website with the following providers:

 

Shopify

The provider is Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter “Shopify”).

Shopify is a tool for creating and hosting websites. When you visit our website, Shopify collects your IP address and information about the device you are using and your browser. Shopify is also used to analyze visitor numbers, visitor sources and customer behavior and to create user statistics. Shopify stores cookies in your browser for this purpose.

In addition, Shopify uses the Shopify Network Intelligence service to maintain network security and prevent fraud. This automatically processes technical access data such as IP addresses, browser information, device types and suspicious access patterns. The aim is to detect attacks, ensure the stability of the platform and prevent fraudulent behavior in the ordering process.

When you make a purchase on our website, Shopify also collects your name, email address, delivery and billing addresses, payment details and other data related to the purchase (e.g. telephone number, amount of sales made).

To ensure data protection-compliant processing, we have concluded the Data Processing Addendum (DPA) provided by Shopify with Shopify. This supplements the contractual agreements and guarantees the processing of personal data exclusively on our instructions and in accordance with the GDPR.

Details can be found in Shopify's privacy policy:
https://www.shopify.de/legal/datenschutz

The use of Shopify is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in the most reliable and secure presentation of our website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

 

3. General information and mandatory information

Data protection

The operators of these websites take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose we do this.

We would like to point out that data transmission over the Internet (e.g., when communicating via email) may have security gaps. Complete protection of data from access by third parties is not possible.

 

Note on the responsible party

The responsible party for data processing on this website is:

The Clue Marketing & Textilhandel Marius Reck

Marius Reck

Am Buch 7

88138 Weißensberg

 

Phone: +49 (0) 175 9458008

Email: info@theclueclothing.de

 

The responsible party is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

 

Storage duration

Unless a more specific retention period is specified within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., retention periods under tax or commercial law); in the latter case, deletion will occur once these reasons no longer apply.

 

General information on the legal basis for data processing on this website

If you have consented to data processing, we will process your personal data on the basis of Art. 6 (1) (a) GDPR or Art. 9 (2) (a) GDPR if special categories of data are processed pursuant to Art. 9 (1) GDPR. In the case of express consent to the transfer of personal data to third countries, data processing will also be based on Art. 49 (1) (a) GDPR. If you have consented to the storage of cookies or access to information on your device (e.g., via device fingerprinting), data processing will also be carried out on the basis of Section 25 (1) of the German Telemedia Act (TTDSG). Your consent can be revoked at any time. If your data is required to fulfill a contract or to carry out pre-contractual measures, we will process your data on the basis of Art. 6 (1) (b) GDPR. Furthermore, if your data is required to fulfill a legal obligation, we will process it on the basis of Art. 6 (1) (c) GDPR. Data processing may also be based on our legitimate interest pursuant to Art. 6 (1) (f) GDPR. The relevant legal bases in each individual case are explained in the following paragraphs of this privacy policy.

 

Note on data transfer to third countries

Data will only be transferred to countries outside the EU if that country has an adequate level of protection pursuant to Art. 45 GDPR or if other guarantees pursuant to Art. 46 GDPR adequately protect your data.

 

Other Data Transfers to the USA

For the sake of completeness, we would like to point out that surveillance measures are in place in the USA by US authorities that generally allow the storage of all personal data of all individuals whose data has been transferred from the EU or Switzerland to the USA. This occurs without differentiation, restriction, or exception based on the purpose pursued, and without an objective criterion that allows US authorities to restrict access to the data and its subsequent use to very specific, strictly limited purposes that can justify the interference associated with both access to this data and its use. We would also like to point out that in the USA, there are no legal remedies available to data subjects that allow them to access the data concerning them and to obtain its correction or deletion, nor is there any effective judicial protection against general access rights of US authorities.

We explicitly point out this legal and factual situation so that an appropriately informed decision regarding consent to the use of personal data can be made.

 

Recipients of personal data

As part of our business activities, we work with various external parties. In some cases, this also requires the transfer of personal data to these external parties. We only transfer personal data to external parties if this is necessary to fulfill a contract, if we are legally obliged to do so (e.g., transferring data to tax authorities), if we have a legitimate interest in the transfer pursuant to Art. 6 (1) (f) GDPR, or if another legal basis permits the transfer of data. When using processors, we only transfer our customers' personal data on the basis of a valid contract for order processing. In the event of a  joint processing agreement is concluded for the joint processing.

 

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke your consent at any time. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.

 

Right to object to data collection in special cases and to direct marketing (Article 21 GDPR)

IF DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ARTICLE 6 (1) (E) OR (F) OF THE GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING SERVES TO ASSERT, EXERCISE, OR DEFEND LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 (1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING PURPOSES; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS ASSOCIATED WITH SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ARTICLE 21 (2) GDPR).

 

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or place of the alleged violation. This right to lodge a complaint is without prejudice to other administrative or judicial remedies.

 

Right to data portability

You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if technically feasible.

 

Information, correction, and deletion

Within the scope of the applicable legal provisions, you have the right at any time to obtain free information about your stored personal data, its origin and recipient, and the purpose of the data processing, and, if applicable, the right to have this data corrected or deleted. You can contact us at any time with regard to this matter and with any other questions regarding personal data.

 

Right to Restriction of Processing

You have the right to request that the processing of your personal data be restricted. You can contact us at any time to do so. The right to restriction of processing applies in the following cases:

• If you dispute the accuracy of your personal data stored by us, we generally need time to verify this. For the duration of the review, you have the right to request that the processing of your personal data be restricted.
• If the processing of your personal data was/is unlawful, you can request that its processing be restricted instead of erased.
• If we no longer need your personal data, but you require it to exercise, defend, or assert legal claims, you have the right to request that its processing be restricted instead of erased.
• If you have lodged an objection pursuant to Art. 21 (1) GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request that the processing of your personal data be restricted.
• If you have restricted the processing of your personal data, this data – apart from its storage – may only be processed with your consent or for the establishment, exercise, or defense of legal claims or to protect the rights of another natural or legal person, or for reasons of important public interest of the European Union or a Member State.

 

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the browser's address line changing from "http://" to "https://" and by the lock symbol in your browser's address bar.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

 

Encrypted payment transactions on this website

If, after concluding a paid contract, you are required to provide us with your payment details (e.g., account number for direct debit authorization), this data is required for payment processing.

Payment transactions using common payment methods (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the browser's address line changing from "http://" to "https://" and by the lock symbol in your browser's address bar.

With encrypted communication, your payment details that you transmit to us cannot be read by third parties.

 

Objection to advertising emails

The use of contact data published as part of the imprint obligation to send unsolicited advertising and information materials is hereby prohibited. The operators of the website expressly reserve the right to take legal action in the event of unsolicited advertising information being sent, for example through spam emails.

 

4. Data collection on this website

Cookies

Our websites use so-called "cookies." Cookies are small data packets and do not cause any damage to your device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted after your visit. Persistent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser.

Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain third-party services within websites (e.g., cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary because certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies that are required to carry out electronic communication, to provide certain functions you have requested (e.g., for the shopping cart function), or to optimize the website (e.g., cookies for measuring web audiences) (necessary cookies) are stored on the basis of Art. 6 (1) (f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and similar recognition technologies has been requested, processing will be carried out exclusively on the basis of this consent (Art. 6 (1) (a) GDPR and Section 25 (1) TTDSG); consent can be revoked at any time.

You can set your browser to inform you about the use of cookies and to only allow cookies in individual cases, to exclude the acceptance of cookies for certain cases or in general, and to activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

You can find out which cookies and services are used on this website in this privacy policy.

 

Server log files

The provider of these pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and version
• Operating system used
• Referrer URL
• Host name of the accessing computer
• Time of the server request
• IP address

This data will not be merged with other data sources.

This data is collected on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, the server log files must be recorded.

 

Customer account / registration function

If you create a customer account with us via our website, we will use the data you entered during registration (e.g., your name, address, or email address) exclusively for pre-contractual services, for the fulfillment of the contract, or for customer care purposes (e.g., to provide you with an overview of your previous orders with us or to offer you the so-called wish list function). At the same time, we store your IP address and the date and time of your registration. This data will not be passed on to third parties.

As part of the further registration process, your consent to this processing will be obtained and reference will be made to this privacy policy. The data we collect will be used exclusively to provide the customer account.

If you consent to this processing, Art. 6 (1) (a) GDPR is the legal basis for the processing.

If the opening of the customer account also serves pre-contractual measures or the fulfillment of the contract, the legal basis for this processing is also Art. 6 (1) (b) GDPR.

You can revoke the consent you have given us to open and maintain the customer account at any time with future effect in accordance with Art. 7 (3) GDPR. To do so, you simply need to notify us of your revocation.

The data collected in this regard will be deleted as soon as processing is no longer necessary. However, we must observe retention periods under tax and commercial law.

 

User Contributions, Comments, and Reviews

We offer you the opportunity to publish questions, answers, opinions, or reviews, hereinafter referred to as "contributions," on our website. If you take advantage of this offer, we will process and publish your contribution, the date and time of submission, and any pseudonym you may have used.

The legal basis for this is Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect in accordance with Art. 7 (3) GDPR. To do so, you simply need to notify us of your revocation.

We also process your IP and email address. The IP address is processed because we have a legitimate interest in initiating or supporting further action if your contribution infringes the rights of third parties and/or is otherwise unlawful.

The legal basis in this case is Art. 6 (1) (f) GDPR. Our legitimate interest lies in any necessary legal defense.

 

Contract Processing

The information you provide to use our range of goods and/or services The data transmitted will be processed by us for the purpose of contract execution and is necessary for this purpose. Conclusion and contract execution are not possible without providing your data.

The legal basis for this processing is Art. 6 (1) (b) GDPR.

We will delete the data once the contract has been fully processed, but we must observe the retention periods under tax and commercial law.

As part of the contract execution, we will pass on your data to the transport company commissioned with the delivery of the goods or to the financial service provider, insofar as the transfer is necessary for the delivery of the goods or for payment purposes.

The legal basis for this transfer of data is Art. 6 (1) (b) GDPR.

 

Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not pass on this data without your consent.

This data will be processed on the basis of Art. 6 (1) (b) GDPR, provided that your inquiry is related to the fulfillment of your request. a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR), if requested; consent can be revoked at any time.

The data you enter in the contact form will remain with us until you request deletion, revoke your consent to storage, or the purpose for storing the data no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

 

Inquiry by email, telephone, or fax

If you contact us by email, telephone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of processing your request. We will not disclose this data without your consent.

The processing of this data is based on Art. 6 (1) (b) GDPR, provided that your Request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR), if requested; consent can be revoked at any time.

The data you send to us via contact inquiries will remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions – in particular statutory retention periods – remain unaffected.

 

5. Newsletter

Newsletter Data

If you would like to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive the newsletter. Further data will not be collected or will only be collected on a voluntary basis. We use this data exclusively to send the requested information and do not share it with third parties.

The data entered into the newsletter registration form is processed exclusively on the basis of your consent (Art. 6 (1) (a) GDPR). You can revoke your consent to the storage of your data, your email address, and their use for sending the newsletter at any time, for example, via the "unsubscribe" link in the newsletter. The legality of any data processing operations already carried out remains unaffected by this revocation.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter or if the purpose no longer applies. We reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest pursuant to Art. 6 (1) (f) GDPR.

Data stored by us for other purposes remains unaffected.

After you unsubscribe from the newsletter mailing list, your email address may be stored on a blacklist by us or the newsletter service provider if this is necessary to prevent future mailings. The data from the blacklist will be used only for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 (1) (f) GDPR). Storage on the blacklist is not time-limited. You can object to storage if your interests outweigh our legitimate interest.

 

6. Analysis Advertising Tracking

Use of Shopify Statistics

We use the statistics and analysis functions of Shopify International Ltd. (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") on our website as part of order processing. Shopify is a company affiliated with Shopify Inc. (151 O'Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).

The purpose of data processing is to analyze this website and its visitors. For this purpose, data is stored for marketing and optimization purposes and provided in reports, analyses, and statistics. The following device information is collected and processed, among other things: information about the web browser, IP address, time zone, and some of the cookies installed on your device. When you navigate the website, information about the web pages or products you visit, the referrer URL (website from which you accessed our website), and information about how you interact with the website is also collected. Technologies such as cookies, web beacons, tags, and pixels (electronic files used to collect information about how you navigate the website) are used for this purpose.

Your data may be transferred to and processed in third countries outside the EU, in particular to Canada and the USA. For Canada, there is an adequacy decision from the EU Commission. For the USA, there is an adequacy decision from the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified according to the TADPF. This data transfer is based on contractual obligations comparable to those of the EU Commission's standard contractual clauses.

The use of cookies or similar technologies takes place with your consent on the basis of Section 25 (1) Sentence 1 of the Telemedia Act (TDDDG) in conjunction with Article 6 (1) (a) of the GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.

You can find more information about data protection at Shopify at https://www.shopify.com/de/legal/datenschutz, information about the data processing agreement at https://www.shopify.com/de/legal/dpa, and information about the cookies used at https://www.shopify.com/de/legal/cookies.

 

Use of Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when you visit the website, Google Analytics 4 sets cookies. These cookies are stored on your device as small text blocks and collect certain information. This information also includes your IP address, which is truncated by Google to prevent it from being directly linked to your personal information.

The information is transmitted to Google servers and processed there. This also includes transmission to Google LLC, based in the USA.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website activity and internet usage. The truncated IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The data collected during the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, only takes place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the website. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information regarding Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de, and at https://policies.google.com/technologies/partner-sites

 

Demographic Features

Google Analytics 4 uses the special "demographic features" feature to create statistics that provide information about the age, gender, and interests of site visitors. This is done by analyzing advertisements and information from third parties. This allows target groups to be identified for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after being stored for a period of two months

 

Google Signals

As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google Account, Google may, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR, analyze your usage behavior across devices and create database models, including those for cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can deactivate the "Personalized Advertising" feature in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de. Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de.

 

User IDs

As an extension to Google Analytics 4, the "User IDs" feature can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 (1) (a) GDPR, have set up an account on this website, and log in with this account on multiple devices, your activities, including conversions, can be analyzed across devices.

For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.

 

Use of the Facebook Pixel

Within our online offering, we use the "Meta Pixel" service from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Meta").

If a user clicks on an ad placed by us on Facebook and/or Instagram, the URL of our linked page is extended by a parameter using "Meta Pixel." This URL parameter is then entered into the user's browser after redirection via a cookie set by our linked page.

This enables Meta to determine visitors to our online offering as a target group for displaying advertisements (so-called "ads"). Accordingly, we use the service to display the Facebook and/or Instagram ads placed by us only to users who have also shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products determined based on the websites visited) that we transmit to Meta (so-called "custom audiences").

On the other hand, the "Meta Pixel" can be used to track whether users were redirected to our website after clicking on an ad and what actions they perform there (so-called "conversion tracking").

The data collected is anonymous to us, meaning it does not allow us to draw any conclusions about the identity of the users. However, the data is stored and processed by Meta, allowing a connection to the respective user profile and allowing Meta to use the data for its own advertising purposes.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

The information generated by Meta is generally transferred to a Meta server and stored there; in this context, it may also be transferred to Meta Platforms Inc. servers in the USA.

For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.

Further information on the collection and use of data by Meta, your rights in this regard, and options for protecting your privacy can be found in Meta's privacy policy at https://www.facebook.com/about/privacy/.

 

Use of Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google Adwords). Based on the data from the advertising campaigns, we can determine the success of individual advertising measures. Our goal is to show you advertising that is of interest to you, to make our website more interesting for you, and to ensure a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your device. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to compile conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

When using Google Ads, personal data may also be transferred to Google LLC's servers in the USA.

Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.

You can also permanently opt out of cookies being set by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de

In order to target users whose data we have received as part of business or business-like relationships with even more targeted advertising, we use a customer matching function within Google Ads. For this purpose, we transmit one or more files containing aggregated customer data (primarily email addresses and telephone numbers) electronically to Google. Google does not receive access to the clear data, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables personalized advertising to be displayed across all Google services linked to the respective Google account.

Customer data will only be transferred to Google if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke this consent at any time with future effect. Further information on Google's data protection measures regarding the Customer Match feature can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182

Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.

 

Use of the remarketing or "similar audiences" function of Google Inc.

We use the remarketing or "similar audiences" function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) on our website.

This application is used to analyze visitor behavior and interests. Google uses cookies to analyze website usage, which forms the basis for creating interest-based ads. Cookies record visits to the website and anonymized data about website usage. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will see advertisements that are highly likely to reflect previously viewed product and information areas.

Your data may be transmitted to Google LLC servers in the USA. For the USA, the EU Commission has issued an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is thus committed to complying with European data protection principles.
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR, based on our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
You can permanently disable Google's use of cookies by following the link below, downloading, and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de (https://support.google.com/ads/answer/7395996?hl=de)

Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative's deactivation page at https://www.networkadvertising.org/choices/ (https://www.networkadvertising.org/choices/) and implementing the additional opt-out information provided there.

Further information on Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/ (https://www.google.com/privacy/ads/)

 

Use of the Pinterest Tag

We use the Pinterest Tag on our website, a service provided by Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”). Pinterest Europe Ltd. is the entity responsible for the European region and is affiliated with Pinterest Inc., 651 Brannan Street, San Francisco, CA 94107, USA.

The Pinterest Tag enables us to track how visitors interact with our Pinterest advertisements. This helps us measure the effectiveness of our advertising campaigns, display interest-based advertisements (“Pinterest Ads”), and create target groups (“ActALike Audiences”) with similar interests to our existing visitors.

When you visit our website, a cookie may be stored on your device via the Pinterest Tag, provided you have given your consent. If you subsequently log in to Pinterest or visit Pinterest while logged in, your visit to our website may be associated with your Pinterest profile.

The data collected does not allow us to identify you personally.

The legal basis for the use of the Pinterest Tag is your consent pursuant to Art. 6 (1) (a) GDPR. You may withdraw your consent at any time via our consent management tool (cookie settings).

Pinterest may also transfer data to the United States. For such transfers, the EU–US Data Privacy Framework, to which Pinterest Inc. is certified, applies.

Further information on data processing by Pinterest can be found at:
https://policy.pinterest.com/en/privacy-policy

You can adjust your advertising preferences within Pinterest at:
https://www.pinterest.com/settings

 

7. Plugins and Tools

YouTube with enhanced data protection

This website embeds videos from the YouTube website. The website operator is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in enhanced privacy mode. According to YouTube, this mode ensures that YouTube does not store any information about visitors to this website before they watch the video. However, enhanced privacy mode does not necessarily exclude the transfer of data to YouTube partners. This means that YouTube establishes a connection to the Google DoubleClick network, regardless of whether you watch a video.

As soon as you start a YouTube video on this website, a connection is established to YouTube's servers. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account.

Furthermore, after you start a video, YouTube may store various cookies on your device or use similar recognition technologies (e.g., device fingerprinting). This allows YouTube to obtain information about visitors to this website. This information is used, among other things, to collect video statistics, improve user-friendliness, and prevent fraud.

After the start of a YouTube video, further data processing operations may be triggered over which we have no influence.

YouTube is used in the interest of an appealing presentation of our online offerings. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Further information about data protection at YouTube can be found in their privacy policy at:

https://policies.google.com/privacy?hl=de.

 

Google Maps

This site uses the Google Maps map service. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. This service enables us to integrate maps into our website.

To use the functions of Google Maps, it is necessary to save your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer. If Google Maps is activated, Google can use Google Fonts for the purpose of uniform display of fonts. When you access Google Maps, your browser loads the required web fonts into your browser cache to display text and fonts correctly.

Google Maps is used in the interest of an attractive presentation of our online offerings and to make the locations we specify on the website easy to find. This represents a legitimate interest within the meaning of Art. 6 (1) (f) GDPR. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission's standard contractual clauses.

Details can be found here:

https://privacy.google.com/businesses/gdprcontrollerterms/ and

https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

More information on how user data is handled can be found in Google's privacy policy:

https://policies.google.com/privacy?hl=de.

The company is certified according to the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards for data processing in the USA. Every company certified according to the DPF is committed to adhering to these data protection standards. Further information can be obtained from the provider at the following link:

https://www.dataprivacyframework.gov/participant/5780.

 

hCaptcha

We use hCaptcha (hereinafter "hCaptcha") on this website. The provider is Intuition Machines, Inc., 2211 Selig Drive, Los Angeles, CA 90026, USA (hereinafter "IMI").

hCaptcha is designed to verify whether data entered on this website (e.g., in a contact form) is being entered by a human or an automated program. To do this, hCaptcha analyzes the behavior of the website visitor based on various characteristics.

This analysis begins automatically as soon as the website visitor enters a website with hCaptcha enabled. For the analysis, hCaptcha evaluates various information (e.g., IP address, length of time the website visitor spends on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to IMI. If hCaptcha is used in "invisible mode," the analyses run entirely in the background. Website visitors are not informed that an analysis is taking place.

Data is stored and analyzed on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and spam. If consent has been requested, processing will be carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Data processing is based on standard contractual clauses contained in the data processing addendum to IMI's General Terms and Conditions or the data processing agreements. Further information on hCaptcha can be found in the privacy policy and terms of use at the following links:

https://www.hcaptcha.com/privacy and

https://hcaptcha.com/terms.

The company is certified according to the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified according to the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link:

https://www.dataprivacyframework.gov/participant/6388.

 

Use of Judge.me

We use the "Judge.me" rating system provided by Judge.me Ltd (c/o Buckworths 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB; "Judge.me") on our website.

Judge.me enables us to collect customer reviews and display them on our website to give you insight into the quality of our services.

After placing an order, you may receive an invitation from us or Judge.me to submit a review and then submit a review. The following data may be processed by us or Judge.me: email address, name, telephone number, address, information about your device (IP address, information about your web browser and the operating system used), information about the purchased product or service (order number, product details), the content of your review and the star rating you gave, your product photos or videos (if you have included them with your product review). This data may also be used to verify your review.

Judge.me uses technologies such as cookies. Your data may be transferred outside the EU to the United Kingdom. An adequacy decision from the EU Commission has been obtained for the United Kingdom.

Your data may be transferred to the USA. For the USA, the EU Commission has an adequacy decision, the Trans-Atlantic Data Privacy Framework (TADPF). Judge.me is not certified under the TADPF. This data transfer is based on special contracts approved for use in the United Kingdom, which offer the same level of protection as personal data in the United Kingdom.

The use of cookies or similar technologies is based on your consent in accordance with Section 25 (1) Sentence 1 of the Telemedia Act (TDDDG) in conjunction with Article 6 (1) (a) of the GDPR. Your personal data is processed with your consent in accordance with Article 6 (1) (a) of the GDPR, provided that you have expressly consented to the transfer of your data and to receiving the request for a review. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.

Further information on data protection when using Judge.me can be found at: https://judge.me/privacy.

 

Email Marketing with Shopify Email

We use the Shopify Email app, a service provided by Shopify International Ltd., Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland, to send newsletters.

If you subscribe to our newsletter, we collect your email address and use it exclusively to send our newsletter. Registration is carried out using the so-called double opt-in process: After registration, you will receive an email asking you to confirm your registration. Only after this confirmation will your email address be added to the mailing list. The registration process is logged to prove consent.

With the help of the Shopify Email app, we can also analyze whether and when newsletters were opened and which links were clicked. This serves to technically improve our newsletter offering.

The processing is based on your consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time, e.g., via the unsubscribe link at the end of each newsletter.

To ensure data protection-compliant processing, we have concluded a Data Processing Addendum (DPA) with Shopify. Further information on data processing by Shopify can be found at:

https://www.shopify.de/legal/datenschutz

 

Use of the Shopify Search & Discovery App

To optimize product searches, filter functions, and product recommendations in our online shop, we use the Shopify Search & Discovery App, a service provided by Shopify International Ltd., Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.

The app processes information about your user behaviour in the shop, e.g. search terms entered, products clicked on or filters used. This data is used to customise the search results and product recommendations to your interests and to improve the user-friendliness of our shop.

The processing is based on Art. 6 (1) (f) GDPR (legitimate interest in optimized shop functionality and product selection). If corresponding consent has been requested (e.g., for the use of cookies), the processing is also based on Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. Consent can be revoked at any time.

Further information on data processing by Shopify can be found at:
https://www.shopify.de/legal/datenschutz

 

Use of the Shopify Translate & Adapt App

To provide multilingual content and adapt our online shop to different languages and regions, we use the Shopify Translate & Adapt App, provided by Shopify International Ltd., Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.

The app processes information such as your preferred language settings, IP address, or other usage data to display appropriate language versions and localized content. This improves the user experience and ensures that content is relevant and understandable for you.

The processing is based on Art. 6 (1) (f) GDPR (legitimate interest in a personalized and user-friendly design of our shop). If consent is required for this (e.g., for cookies), the processing is also based on Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. Consent can be revoked at any time.

Further information on data processing by Shopify can be found at:
https://www.shopify.de/legal/datenschutz

 

Use of the Bundler – Product Bundles App

We use the Bundler – Product Bundles app, provided by Bundler.app, to display product bundles and special offers in our online shop.

As part of its functionality, the app processes certain technical information, such as IP address, time of access, or other usage data, in order to provide the service and ensure the correct display of product bundles. Personal data relating to your orders will only be processed if you have expressly consented to this processing.

Processing is based on Art. 6 (1) lit. f GDPR (legitimate interest in a functional and user-friendly design of our shop). Insofar as consent is required for this (e.g. for cookies), processing is additionally based on Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

Further information on data processing by Bundler can be found at:

https://bundler.app/legal/privacy-policy

 

Use of the ES Back in Stock App

To enable notifications when a product is back in stock, we use the ES Back in Stock app from Channelwill. With this app, customers can leave an email or SMS address to be notified as soon as a previously sold-out product is back in stock.

When using the app, we process certain personal data that you voluntarily provide, such as your email address, product information, phone number (for SMS notifications), and other technical usage data necessary for the service to function.

This data is processed on the basis of your consent in accordance with Art. 6 (1) (a) GDPR, which you give by actively registering for a notification. You can revoke this consent at any time with effect for the future.

If data is transferred to third countries outside the European Economic Area for the purpose of providing the service, the provider ensures that an adequate level of data protection is guaranteed in accordance with the requirements of the GDPR (e.g., through standard contractual clauses).

Further information on data processing by Channelwill can be found in the provider's privacy policy:

https://www.channelwill.com/privacy-policy-channelwill/

 

Use & shipping with DHL Shipping App

For shipping processing, we use an official DHL integration for Shopify, which enables a connection to the DHL Business Customer Portal (Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany).

As part of the shipping preparation and execution, personal data such as name, address, telephone number, and order details are transmitted to DHL to enable and optimize the shipping of your order.

Processing is based on Art. 6 (1) (b) GDPR (contractual performance) and, where applicable, Art. 6 (1) (f) GDPR (our legitimate interest in efficient shipping processing).

Further information on data processing by DHL can be found at: https://group.dhl.com/de/datenschutz.html

 

8. Payment Providers

Within the framework of contractual and other legal relationships, due to legal obligations, or otherwise based on our legitimate interests, we offer data subjects efficient and secure payment options and, for this purpose, use other service providers in addition to banks and credit institutions (collectively, "Payment Service Providers").

The data processed by payment service providers includes inventory data, such as name and address, bank details such as account or credit card numbers, passwords, TANs and checksums, as well as contract, amount, and recipient-related information. This information is required to process the transactions. However, the data entered is only processed and stored by the payment service providers. This means that we do not receive any account- or credit card-related information, but only information confirming or rejecting the payment. Under certain circumstances, the payment service providers may transmit the data to credit agencies. This transmission is for the purpose of identity and credit checks. For more information, please refer to the terms and conditions and the privacy policy of the payment service providers.

The terms and conditions and privacy policy of the respective payment service providers apply to payment transactions; these can be accessed on the respective websites or transaction applications. We also refer to these for further information and to assert your rights of withdrawal, information, and other data subject rights.

• Processed data includes inventory data (e.g., names, addresses); payment data (e.g., bank details, invoices, payment history); contract data (e.g., subject matter of the contract, term, customer category); usage data (e.g., websites visited, interest in content, access times); meta, communication, and process data (e.g., IP addresses, time information, identification numbers, consent status); contact data (e.g., email, telephone numbers).
• Data subjects: Customers; interested parties.
• Purposes of processing: Provision of contractual services and customer service.
• Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR).

Further information on processing procedures, methods, and services

 

Shopify Payments

Payment services (technical processing and connection of various payment methods such as credit card, Apple Pay, Google Pay); Service provider: Shopify International Ltd., Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Website: https://www.shopify.de; Privacy Policy: https://www.shopify.de/legal/datenschutz.

 

Shop Pay

Payment services (fast checkout and storage of payment data for reuse in future purchases); Service provider: Shopify Inc., 151 O’Connor Street, Ground Floor, Ottawa, Ontario K2P 2L8, Canada; Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Website: https://www.shopify.com; Privacy Policy: https://www.shopify.com/legal/privacy.

 

PayPal

Payment services (technical connection of online payment methods) (e.g., PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Legal basis: Contractual fulfillment and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Website: https://www.paypal.com/de; Privacy Policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

 

Klarna Invoice

Payment services (purchase on account); Service provider: Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden; Legal basis: Contractual performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR), legitimate interest (Art. 6 (1) (f) GDPR, e.g., for fraud prevention and credit checks); Website: https://www.klarna.com/de; Privacy Policy: https://www.klarna.com/de/datenschutz/

 

Status 01.06.2025